Hi, my name is Louise

On here you’ll find articles on topics ranging from volunteering, charity donations, marketing, branding, corporate social responsibility, and sustainability. Beyond practical questions on how to maximise impact as an individual, charity, or private enterprise, I also explore questions related to psychology and philosophy.

Here’s a bit about me. In 2014, I started out blogging about nutrition and mental wellbeing on Bitter to Sweet. Fast-forward to 2018, upon completion of my Bachelor’s degree at University College London, I joined Deedmob, an Amsterdam-based social tech startup building SaaS products for charities and municipalities, as a growth marketer.

Some of the articles I wrote include:

Here’s what you should know about long-term volunteer retention

Why you’re still hesitant about donating to charity

Social media for charities: from followers to volunteers & donors

A word on ‘Slacktivism’

And interviews I conducted with:

Mark Aink, founder of Native Circles on Advertising for Good

Julius Weise From Welcome App on Social Innovation and Inclusivity for Newcomers

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